Krackel vs. Crunch. On paper, this brawl couldn’t be much fairer. Both are simple candy bars built around the same basic idea: milk chocolate packed with crisped rice. No layers of caramel, peanuts, nougat, or wafers muddy the waters! Still, despite sharing nearly identical ingredients and debuting the very same year, these two bars have followed remarkably different paths. One became a candy aisle icon. The other was relegated to the bottom of a a multi-pack. That raises an obvious question: which one got the formula right? 

Christmas, Thanksgiving, and Easter stood out as the major holidays of my youth. There was a religious component, sure, but celebrating meant reuniting with distant cousins and, often, stuffing ourselves with candy. My brother and I have long since aged out of egg hunts, but we observed this past Easter with a head-to-head battle between Hershey’s underdog 5th Avenue and Ferrero’s beloved Butterfinger.