Going to the movies is an immersive social experience heightened, in my opinion, by seeing an anticipated new release in an iconic, old theater. The Muncie Mall 3, also known as Movies at Muncie Mall and the Muncie Mall Dollar Movies was not an iconic theater. It eventually became old, though, while thirty years of moviegoers -myself included- escaped from their everyday lives and indulged their imaginations from within its walls. That’s why I’m writing about it today.