The Auto Park Theater: Muncie’s first drive-in

Read time: 12 min.

Muncie has always loved movies. From the days of open-air nickelodeons to today’s cavernous AMC 12, people flocked to places like the Lyric, the Wysor Grand, the Delaware Cinema, and Movies at Muncie Mall to see the latest flickers, talkies, and blockbusters! Although few remember it, the city’s first drive-in was called the Auto Park Theater. Nothing remains of it today.

For many, drive-in movie theaters are little more than a nostalgic anachronism in 2023. Thanks to streaming services, we can call up whatever we want to watch from the comfort of our recliners! I was astounded to learn that twenty drive-ins were still open across Indiana as recently as last year1. Aside from the Auto Park, Delaware County was home to the long-lasting Ski-Hi and Muncie Drive-In for more than forty years. People from Muncie also saw movies at the Anderson’s North Drive-In, or -if you could get them to admit it- the notorious Blackford Drive-In porno house just miles from the county’s borders.

Ads for the Muncie and Ski-Hi Drive-Ins, on page 8 of the July 9, 1976 edition of the Muncie Evening Press.

Although drive-in theaters date to the early twentieth century when attempts at the format were made in Las Cruces, New Mexico2, and Comanche, Texas3, Richard M. Hollingshead, Jr. is generally credited as inventing the concept. He experimented with different parking arrangements and sound systems until he finally patented the drive-in theater in 1933. Shortly afterward, he established a drive-in theater in Camden County, New Jersey, dubbed the Automobile Movie Theatre4.

A public domain image of Richard Hollingshead, Jr.’s Automobile Movie Theatre in Pennsauken, New Jersey.

The theater consisted of a 40×50 foot screen tower with three 6×6 foot speakers mounted to the sides. The venture wasn’t a success: after three years without a profit, Hollingshead sold it to a businessman who moved its equipment to Union, New Jersey, where the concept took off5. Families and couples flocked to the places to enjoy movies under the stars, complete with concession stands and playgrounds for the kids. By 1947, a hundred and fifty-five drive-ins existed across the country!

The site of the Auto Park, visible to the left of the bridge, as seen in 1956 and today. Imagery courtesy Google. Copyright IndianaMap Framework Data. Landsat /Copernicus, Maxar Technologies, USDA/FPAC/GEO. 

The Auto Park was one of them. In 1946, a group of entrepreneurs decided that Muncie would be the perfect place for a drive-in, so Clarence Taylor, Ray Barker, Forest Morrow, and Maurice Harrison built a 30×40-foot screen near the southwest corner of Tillotson Avenue and State Road 32. A concrete block booth projected a 27×36-foot image onto the Auto Park’s massive screen, and the theater was spacious enough to accommodate 400 cars6. It opened on July 27, 1946, showing a double feature of Barbara Stanwyck in My Reputation and Jimmy Cagney in Frisco Kid

An ad from opening night at the Auto Park, seen on page eleven of the July 27, 1946 edition of the Muncie Star.

The concept of watching a movie from the comfort of their cars was so novel that people around the Midwest didn’t know what to call the places. Although some referred to the theaters as drive-ins, others called them open-air theaters, which traditionally referred to something completely different. Open-air theaters were early movie houses established before 1920 that showed silent movies7 or occasional vaudeville productions8 outside. Patrons sat on wooden bench seats at places like the Coliseum Airdome on the south side of Adams Street between Walnut and High, or at the Lyric Theater at 204 South Walnut, which had its own “Airdome.”

This advertisement for two of Muncie’s old open-air theaters appeared on page 4 of the July 25, 1915 edition of the Muncie Star.

Muncie was home to a variety of open-air theaters around World War I, including one at the corner of Hoyt and Eighth, another in the Industry neighborhood9, and a third in Normal City at the 400 block of North Martin Avenue10. They were popular places! On July 4, 1915, the Coliseum Airdrome showed “a pleasing and appropriate program,” while the Lyric featured “The Vampire Woman” Theda Bara in The Clemenceau Case

Too Young to Know, starring Joan Leslie, played at the Auto Park on July 30, 1947, according to this ad on page 6 of that day’s Muncie Evening Press.

The Auto Park Theater was different. It was huge compared to the alleys open-air theaters typically operated from! Nevertheless, the early drive-in was primitive compared to others that began to sprout up. For one thing, sound from the movie followed Hollingshead’s model, blaring from loudspeakers near the screen tower instead of through individual, car-side speakers which had been developed in 1941. The arrangement led to issues with phasing and latency, which meant patrons parked at the rear of the grounds heard a movie’s action after they’d seen it play out onscreen11.

The site of the Auto-Park theater in 1956, north of the large parking lot.

Another problem for the Auto-Park was that the people who lived nearby hated the place. Today, the intersection of Tillotson and Kilgore is pretty busy, but that wasn’t the case in 1946 when Tillotson crossed the White River over a one-lane iron bridge12! Back then, only a smattering of houses existed southwest of the Auto Park, and residents alleged that its owners were maintaining a common nuisance. Three months after the theater opened, prosecutor Guy Ogle filed suit on their behalf13.

The Muncie Drive-In, then known simply as Drive-In Theater, opened on July 3, 1947, according to this ad on page 11 of the Muncie Star.

The Auto Park’s rocky start never improved since a bigger problem loomed about thirty feet tall. Its towering screen faced north, which meant anyone who was content to put up with a lack of sound could park along the riverbank to watch movies for free14. As if all that wasn’t enough, the Muncie Drive-In Land Company, backed by directors based in Dayton, Ohio, filed articles of incorporation ten months after the Auto Park opened15. The company intended to build a new drive-in of their own two miles west, and what later became the Muncie Drive-In opened on July 3, 1947.

Advertisements for both theaters appeared on page 8 of the July 18, 1947 Muncie Star

The Muncie Drive-In and the Auto Park competed for theatergoers’ attention for most of the summer by advertising their respective selling points. The Muncie Drive-In offered a first-run newsreel with every showing and midnight shows every Saturday, but the Auto Park differentiated itself through its admission price, only 30 cents for adults and 9 cents for kids- $4.10 and $1.23 in 2023 money, respectively.

The Auto Park site, as it appeared on May 28, 2023.

For just over a year, patrons headed to the Auto Park from Yorktown saw its screen tower rising north of State Road 32 as they neared Tillotson Avenue. Unfortunately, the competition was too much for it to withstand. By August, the Muncie Drive-In began running ads touting its “in-a-car speakers,” first-run newsreels, color cartoons, and midnight Saturday shows16. The Auto Park, which offered none of those things, held its final showing on Saturday, August 9, 1947, with Last Crooked Mile and Wagon Wheels Westward as a double feature. The theater was sold in September 1947, after just over a year of operation17.

The Auto Park’s site, seen in 1956 and 1967.

After the Auto Park closed, the site was used as a lookout post where volunteers with binoculars watched for enemy aircraft during the Cold War18. In 1956, the theater’s ramps and projection building were still partially visible, but by 1967, nothing was left aside from its entrance just south of the new Tillotson Avenue bridge.

Here’s how the theater was laid out, the best I can tell from a blurry aerial photo from 1948 that Ron Gross of Michigan Drive-Ins.com annotated on the Facebook group Lost Muncie19. The yellow lines mark the theater’s bounds; patrons entered from the east side of the property and parked on ramps indicated roughly by the arced red lines. The screen tower stood between today’s Riverview Center and Riverview Square plazas, and the projection booth sat just south of their northern entrance.

The site of the Auto Park Theater, as it appeared on June 3, 2023.

I haven’t seen any evidence that official theater infrastructure existed on the north side of the river, but rows of bleachers may have been set up nearby, as some people recall20. Today, the site is unrecognizable after the Tillotson Avenue overpass bisected the property in the 1970s21 and much of it was paved over. Here’s a view of toward the screen, which stood near the tree, from the approximate location of the projection building.

The Muncie Drive-In, seen in 1967 and 2023.

After it muscled out the Auto Park, the Muncie Drive-In went on to operate for forty years before it closed during the spring of 1987 after years of lagging attendance. “The drive-in business has been walking on a ragged edge for years,” Vern Young of Theatrical Managers, Incorporated said in the newspaper. “People aren’t going to drive-ins like they were even five years ago22.”

The marquee of the Muncie Drive-In, as seen on January 25, 2023.

The Muncie Drive-In property was later purchased by the Muncie Sanitary District23. In 1994, a local construction firm was awarded $1.3 million to build an 18,000-square-foot facility24. Most of the site is still owned by the City of Muncie. Although portions of its old car ramps and the foundation of the concession stand can be seen in aerial imagery, the only street-side evidence that the theater existed is its old marquee, now used by SSS Auto Sales.

The Ski-Hi, seen in 1967 and 2023.

Muncie’s other well-known drive-in, the Ski-Hi, came onto the scene at the corner of State Roads 3 and 28 in 1950. After a series of openings and closings, the theater showed its last movie in 200525. Despite a grassroots effort to preserve the dilapidated structure, county officials ordered its demolition in 201626.

The Ski-Hi marquee, as seen on July 6, 2019.

Just as with the Muncie Drive-In, the earthen ramps used to angle cars towards the Ski-Hi’s screen tower are still visible on satellite imagery, as is pavement left over from the theater’s entrances. Unfortunately, a peeling marquee is the only evidence of its existence from the road. The nearby Blackford and North Drive-Ins closed in during the late 1980s, and are visible only from the air. Unfortunately, that’s more than can be said for the Auto-Park.

The Kid Sister and Rustler’s Hideout played in a Saturday double feature on September 7, 1946 as seen in this ad from page two of that day’s Muncie Evening Press. 

The Auto Park was an early casualty, but drive-in movies ultimately declined for several reasons. Starting in the 1970s, multiplex cinemas offered a wider range of movie choices in a single location. Meanwhile, sophisticated home entertainment systems became available at a reasonable price, and real estate values skyrocketed, making the large plots of land necessary to operate a drive-in more valuable. In more recent years, the movie industry’s switch to digital distribution has disrupted theatrical release schedules and forced drive-in operators to cough up thousands of dollars for new projection systems. Unfortunately, that’s often easier said than done.

Ads for Muncie’s Auto Park, Strand, Hoosier, Rivoli, Wysor, and Uptown theaters on page 9 of the August 21, 1946 edition of the Muncie Evening Press.

Despite those challenges, drive-ins that managed to hold on through the turbulence have seen a resurgence in popularity in recent years, especially during the COVID-19 pandemic when indoor cinemas faced capacity restrictions. Though many of us in Delaware County lament the destruction of the old Ski-Hi and Muncie Drive-Ins, the theater that ushered the concept into Muncie -the Auto Park- deserves to be remembered as well.

Sources Cited
1 Bongiovanni, D. (2022, June 15). 20 drive-in theaters in Indiana where you can see new and retro movies. The Indianapolis Star. Web. Retrieved June 3, 2023.
2 Thomas, D. (2015). Screen With A Voice – A History of Moving Pictures in Las Cruces, New Mexico. Doc45 Publishing [New Mexico]. Book.
3 Claude Caver Dies at Home (1959, February 20). The Dallas Morning News. p. 5.
4 Arbuckle, A.Q. (n.d.) The first drive-ins. Mashable. Web. Retrieved May 28, 2023.
5 Fox, M. (2018, June 1). “DRIVE-IN THEATRES, TECHNOLOGY, AND CULTURAL CHA”. Gale Academic Onefile.
6 Greene, D. (1946, July 25). Seen and Heard in Our Neighborhood. The Muncie Star. p. 6.
7 Greene, D. (1977, May 23). Seen and Heard in Our Neighborhood. The Muncie Star. p. 4.
8 Coliseum Airdome (1916, August 2). Muncie Evening Press. p. 3.
9 Three New Open Air Theaters (1913, April 25). The Muncie Evening Press. p. 3.
10 Spurgeon, B. (1985, July 31). Seen and Heard in Our Neighborhood. The Muncie Star. p. 4.
11 (See footnote 7).
12 Spurgeon, B. (1997, October 28). Former Civil Defense director of Muncie was a true patriot. The Muncie Star Press. p. 20.
13 Owners of Open Air Theater Face Chargers (1946, September 30). The Muncie Evening Press. p. 7.
14 Spurgeon, B. (1994, November 2). Our Neighborhood. The Muncie Star. p. 4.
15 Drive – In Movie Firm Founded (1947, April 30). The Muncie Evening Press. p. 17.
16 Drive-In Theatre (1947, August 9). The Muncie Evening Press. p. 7.
17 Auto-Park Theater (1947, September 26). The Muncie Star. p. 30.
18 (See footnote 12).
19 Gross, R. Lost Muncie (2017, August 9). I labeled this aerial myself. It’s part of a project to document every drive-in theater in the US. [Comment]. Facebook.
20 Lucas, M. Lost Muncie (2020, March 24). I remember going there with my uncle but it seems we sat outside on bleachers, not in a car. [Comment]. Facebook.
21 Heline, M. (1975, December 2). Overpass opening slated for Dec. 12. The Muncie Evening Press. p. 1.
22 Roysdon, K. (1987, April 9). Muncie Drive-In Theatre won’t reopen. The Muncie Evening Press. p. 20.
23 Yencer, R. (1993, March 5)5 sites under consideration for new city street garage. The Muncie Star. p. 3.
24 Yencer, R. (1994, June 23). Garage contract awarded. The Muncie Star. p. 9.
25 Roysdon, K. (2016, January 28). County moves ahead on drive-in demolition plans. The Muncie Star Press. p. A1.
26 Spurgeon, B. (1997, October 28). Former Civil Defense director of Muncie was a true patriot. The Muncie Star Press. p. 20.

One thought on “The Auto Park Theater: Muncie’s first drive-in

  1. I recall regularly driving past the Sky-Hi, but never went to a movie there. Although I was alive during at least the second half of the drive-in’s heyday, I’ll bet I could count my total drive-in attendance on one hand.

    I’ll bet another thing that killed the drive-in was home air conditioning. Theaters were air conditioned by the 50s (mostly) but most homes were not, so it would be no big deal to sit outside in the car on a warm summer night to watch a movie. Once you got used to cool indoor temps, that prospect would become a lot less popular.

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